PR and inbound marketing

How to do Public Relations for Your Business

Posted by gabrielle argent

25-Oct-2014 04:02:05

You want to manage your own Public Relations for your business. But what exactly is Public Relations and how can you make it work to increase awareness about your products and services and generate inbound leads?

What is Public Relations?

Public Relations is the practice of managing the communication between an organisation and its publics or audiences. This may include trade and consumer audiences and the approach for each will be quite different.

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Topics: How to do PR

How Retailers can Use Pinterest to Get Customers

Posted by gabrielle argent

25-Oct-2014 03:58:48

Any business can use Pinterest to engage with customers and drive customers to buy from them.

In this blog we will explain what Pinterest is all about and how to use it. If you have never heard of Pinterest or are unsure whether it is for you, then you are in the right place.

Our Top Tips on how retailers can use Pinterest to get customers will help you make sense of this powerful social media platform.

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Topics: Lead Generation

Get Leads with Social Media - 5 Top Tips

Posted by gabrielle argent

25-Oct-2014 03:55:01

Getting found online is about content, plenty of content!

In this blog we will look at some great ways for you to find and create the content that your website needs to get customers visiting your website and blog.

Every time a potential customer Googles a word or phrase - long tail keywords - you have an opportunity to get found.

First though you need to have those long-tail keywords embedded in your web and blog pages. That means they need to feature on your website pages and in your blog. In fact, you really need to be using keywords in just about every biography you have online.

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Topics: Lead Generation

How to Blog - Top Tips

Posted by gabrielle argent

24-Apr-2014 11:44:00

How to Blog - Top Tips

Blogging is an online customer engagement strategy to attract more traffic to your website. By creating interesting articles which resonate with your potential buyers, your blogs will lead people to find out more about your products and services. They will want to visit your website to discover what’s in it for them. Once on your website with the right calls to action and content you have the opportunity to convert them to customers.

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Topics: How to Blog - Top Tips